Screen recorder for product demos on Mac

Make the important clicks easy to follow

A product demo should show where to look as well as what to do. Framecast adds automatic zooms around your clicks and typing, then follows the pointer while zoomed in. A small menu or form can take the viewer's attention when it matters.

You can adjust or delete an automatic zoom after recording. Keep a wide view when the layout matters, then move closer for a setting or a result. You stay in control of what the audience sees.

See how automatic zoom works.

Plan a demo around one useful result

Choose one task a new customer wants to finish. For example: create a project, invite a teammate, then show the finished workspace. Start with a clean demo account and sample data.

Before recording, decide on the three moments viewers need: the starting point, the action and the result. Skip unrelated settings. A short, complete workflow gives someone a clearer reason to try the product than a tour of every menu.

Use this outline for your next take:

1. Show the problem or starting state.
2. Perform the few actions that solve it.
3. Pause on the result so viewers can read it.
4. End with the next step, such as starting a trial or following a guide.

This is a suggested recording outline, not a script-writing feature in Framecast.

Add captions from your narration

If you explain the workflow aloud, Framecast can transcribe your microphone audio on your Mac and draw captions into the video. Pick a caption style and position, then check product names and technical terms before exporting.

For a player that accepts separate subtitles, export an SRT or VTT file. The caption timings follow your edited video. Captions need microphone audio; a silent screen recording does not provide narration to transcribe.

Set up captions and subtitle exports.

Cover private details before sharing

Use blur or pixelate masks to cover details that should not appear in the demo. Even with a demo account, check email addresses, open tabs and account menus before you publish.

Watch the full finished video, including transitions into and out of each sensitive screen. Treat this as a review step, not a guarantee that every private detail has been removed.

Learn to blur an area.

Turn one walkthrough into three useful formats

The guide builds steps and screenshots from the recording. Edit the wording before export. For named buttons and menus, Framecast needs Accessibility permission while you record; without it, steps use generic wording. If typed text contains customer details, turn off Quote what I typed before editing the generated steps.

An interactive demo plays to a step and waits for the viewer to click the highlighted spot. It is a guided recording, not a live copy of your application.

Make a step-by-step guide · Export an interactive demo.

Choose an export for where the demo will live

For a website video, start with MP4 and check that small interface text stays readable at the size you will display it. Framecast offers output sizes from 720p to 4K and frame rates from 10 to 60 fps. A larger export may need a larger file, so preview it in the actual page before publishing.

For a short looping preview, export a GIF. If you already have a finished video, use the video to GIF tool. For an existing MOV recording that needs conversion, try the MOV to MP4 tool. These tools convert files; they do not add the recorded click data used by Framecast's automatic zooms.

See video export settings.

Try the workflow on your next product update

Record a small feature walkthrough and review it in the editor. Check that the zooms show the right controls, the captions match your narration and every private detail is covered.

Framecast is free to try, pay once to export. You can record and edit with every feature before choosing a license. See the current license options and offers on the pricing page.